Vice Versa logo exploration

This is an idea I had for a theoretical clothing label. I enjoyed playing with the angled text to portray the idea of looking at something two different ways. Vice versa translates from Latin to “the other way around” or “conversely.” I distorted the text by hand because an auto distort on an asymmetrical shape completely messed up the distortion. Even so, it still didn’t quite hit the mark, but was a fun exercise.